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Come see us at the 2026 AHG Expo, 25 & 26 March 2026

The Future of Venue Marketing

The Future of Venue Marketing

Unified data. Intelligent rewards. Automated campaigns.

Hospitality marketing automation platform connecting gaming POS and membership data
Spoke systems provide innovative, seamless and integrated solutions for clubs and pubs

Engage

is the marketing and loyalty engine powering the Spoke ecosystem.

Built specifically for clubs and licensed venues, Engage connects data from gaming, membership, POS and booking systems to create a complete view of your members.

Spoke systems provide innovative, seamless and integrated solutions for clubs and pubs

The Result?

Venues can automate marketing campaigns, deliver personalised rewards and communicate with members across multiple channels – all from one platform.

Launching late 2026.

Venue Marketing is Fragmented

Most venues rely on a mix of systems to understand their members.

Gaming platforms track play activity. POS systems record food and beverage spend. Membership systems store basic member information.

But these systems rarely connect.

Valuable insights about how members interact across the venue are lost between systems.

This fragmented data also makes marketing more time consuming. Campaign lists need to be built manually, communications recreated each time, and results are difficult to track across multiple systems.

Engage changes that by bringing all of this data together into a single platform designed specifically for licensed venues.

Venue Marketing is Fragmented

Most venues rely on a mix of systems to understand their members.

Gaming platforms track play activity. POS systems record food and beverage spend. Membership systems store basic member information.

But these systems rarely connect.

Valuable insights about how members interact across the venue are lost between systems.

This fragmented data also makes marketing more time consuming. Campaign lists need to be built manually, communications recreated each time, and results are difficult to track across multiple systems.

Engage changes that by bringing all of this data together into a single platform designed specifically for licensed venues.

The Engage Experience

Member communications platform for sending SMS, email and push notifications to club members

The Engage Platform

A Single View of Your Members

At the core of Engage is a powerful data warehouse designed specifically for hospitality venues.

Engage aggregates data from across your venue systems, including:
• Membership platforms
• Gaming systems
• POS transactions
• Booking platforms
• Venue apps
• Event and ticketing systems

This creates a single, unified member profile that powers smarter marketing and rewards.

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Intelligent Marketing Automation

Campaigns That Practically Run Themselves

Engage dramatically simplifies how venues plan and execute marketing campaigns.

Marketing teams can create reusable libraries of:
• SMS message templates
• Email templates
• Voucher wording
• Campaign targeting segments

These elements can then be combined into campaigns and scheduled through a powerful marketing calendar.

Once approved, campaigns automatically send on the planned dates without manual intervention.

The system even flags overlapping campaigns to help avoid sending multiple offers to the same members at the same time.

Promotions and campaign management system used by clubs to automate marketing campaigns
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Member communications platform for sending SMS, email and push notifications to club members

True Multi-Channel Communication

Reach Members Wherever They Are

Engage allows venues to communicate with members across multiple channels from a single campaign.

Venues can choose to send communications through any combination of:
• Push notifications
• SMS
• Email
• Direct mail
• Venue kiosks

This ensures members receive offers through their preferred channel while keeping all campaign activity managed from one platform.

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Next Generation Member Rewards

Reward Members in New Ways

Engage introduces a new generation of digital rewards for licensed venues.

Venues can create and distribute rewards including:
• Integrated food and beverage rewards
• Instant reward points
• Redeemable points systems
• Kiosk games and promotions
• Printed venue vouchers
• Cash vouchers

Rewards can be targeted to specific member segments or delivered instantly based on behaviour inside the venue.

Digital member rewards and loyalty system for clubs shown on a mobile phone
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Real time member engagement analytics dashboard used by clubs to trigger marketing and rewards

Real-Time Engagement

Respond to Member Behaviour in Real Time

Engage can also power real-time marketing triggers through the Pulse Live system.

This allows venues to automatically reward or engage with members based on live activity within the venue.

Examples include:
• Rewarding gaming activity
• Birthdays or tier upgrades
• Time played or AML Heuristics

The result is a more dynamic, personalised and safe member experience.

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Smarter Segmentation & ROI Tracking

Marketing That Learns From Results

Engage allows venues to build highly targeted marketing segments using filters across:
• Gaming activity
• Food and beverage spend
• Membership demographics
• Visit frequency & changes
• Booking behaviour

Campaign results are then tracked and analysed to understand the true return on investment, allowing marketing teams to continuously refine campaigns and maximise performance.

Marketing segmentation and ROI analytics platform used by clubs to track campaign performance

Frequently Asked Questions

The Future of Venue Marketing Is Coming

Engage brings together data, marketing and rewards into one intelligent platform for clubs and licensed venues.

Register your interest to stay updated as Engage launches.